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About AIroma

I teach the thing that saved me.

I spent ten years being excellent and exhausted. Mindset work wasn't a career plan — it was the only exit I could find. Now it's what I do for a living.

Portrait of AIroma in a warm sunlit room

My story

For most of my twenties I confused being needed with being valuable. I hit every target and dreaded every Monday. The turning point wasn't a breakthrough — it was a Tuesday morning when I couldn't make myself open my laptop.

What rebuilt me wasn't motivation. It was language: noticing the sentences I repeated about myself, testing whether they were true, and rehearsing better ones until my behaviour caught up. That practice became a method, the method became a workshop, and the workshop became this work.

Mission

To make mindset change practical, dignified, and available to people who don't have months to spare.

Vision

A generation that speaks to itself the way it speaks to someone it loves — at work, at home, and in the quiet.

Values

What this work refuses to compromise on

Honesty over hype

No borrowed slogans. Only what survives a hard week.

Practice over performance

Small repeatable acts beat dramatic resolutions.

Dignity always

Growth work never requires shame as fuel.

Evidence-led

Every framework is tested with real clients before it's taught.

Professional Journey

Eleven years, one throughline

  1. 2014

    Left a decade-long corporate career after quiet burnout.

  2. 2016

    Certified as a professional coach; first workshop of nine people.

  3. 2019

    Published the first affirmation card deck; 40,000 copies sold.

  4. 2022

    Launched the Belief Rewrite method and the online masterclass library.

  5. 2025

    Spoke on 180+ stages; community passes 100,000 members.

Media appearances

  • The Mindful Hour — guest episode
  • Forward Summit — closing keynote
  • Calm & Capable Podcast — three-part series
  • Modern Leaders Magazine — cover feature

Achievements

  • 180+ stages across 14 countries
  • 40,000 affirmation decks sold
  • 100,000+ community members
  • Bestselling mindset workbook, 2024

Certifications

  • ICF Professional Certified Coach (PCC)
  • Certified Positive Psychology Practitioner
  • Trauma-Informed Coaching Certificate
  • Group Facilitation Diploma

Gallery

Moments from the work

AIroma speaking on stage to a warmly lit audienceAffirmation cards and journal flat layPortrait of AIroma by a window

Your next chapter starts with one decision

Book a free 20-minute discovery call and leave with a clear first step — whether or not we work together.